The Selfridges window displays are without a doubt some of the most extraordinary in retail but very rarely does a creative team share the process behind them. To kick off the Holiday season, the luxury fashion department store is embracing transparency with a stunning time-lapse film showing the journey of the 2011 White Christmas display.

We love the on-trend use of winter white on the apparel, accessories, and tabletop. Moreover, the presentation feels rounded and true to our economic outlook with less of a focus on extravagant parties and more of emphasis on home, security, and longevity.

View the white-on-white installations here.