Retail

Retail Growth

Rate This Insight

Shinsegae Department Store has taken a page out of Azuma Makoto’s book with their hyperrealistic floral displays. Spotted in Seoul, the immense installations mimic living walls, green roofs, and upside-down horticulture techniques with stunningly beautiful faux-botanical décor.

We love the perspective of volume used in this spring concept to bridge the gap between urban and countryside lifestyles with experiential agriculture. Go to our Instagram to watch a short video from the escalator above the beauty department. 

Insight Location

Shinsegae Seoul, South Korea

VISUALIZE TREND EVOLUTION, EXPLORE INSIGHTS, AND CONNECT THEMES.