Retail

Muji Yourself

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Known for minimalist design, Muji now offers a crafty way to customize its “No Brand Quality Goods” recycled brown paper bags by providing hundreds of pre-inked stamps to convert the most basic of packing into an artistic masterpiece.

Spotted in Tokyo and available at select stores, the kiosk was very busy and customers seemed to love personalizing notebooks, paper products, and gift bags. The activity's both nostalgic and entertaining with minimal staffing or operational complexity. 

Insight Location

Muji Yurakucho Tokyo, Japan

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