It's fairly easy to dismiss the term "wearables" as technology lingo, but personal accessories with embedded sensors that support wellness strategies – such as Nike’s FuelBand, Fitbit Flex™ and Apple’s rumored iWatch – are a trend that will soon see market adoption.
Last week Credit Suisse issued a report on the rise of the wearable technology market, which the company believes will have "a significant and pervasive impact on the economy", and will reach $30-$50bn by 2016-18, according to Business of Fashion.
At that rate of growth, it seems logical that engineers would want to collaborate with a major brand, such as Tiffany & Co., or a luxury group, such as LVMH, to evolve the sports-centric styles into fashionable arm candy.
Update May 29, 2013: Apple's Tim Cook drops hints about wearables. Read more details from the All Things Digital conference here.
Update July 2, 2013: Apple seeks Japan iWatch Trademark via WSJ.
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