Some things are just meant to be. One day we spot a new product in the cheese department at Whole Foods and the next we’re introduced to the founder of Simple & Crisp.

Encouraged by friends who loved her pairings served with dehydrated fruit, Jane Yuan launched her newest venture this month to enhance the flavors of sweet or savory appetizers, beverages, and desserts. And it's easy to understand why Simple & Crisp will resonate with customers — in addition to being a gluten-free alternative, the products highlight the evolution of DIY and preservation trends with seasonal minimalism.

We love how Simple & Crisp celebrates Lessism and sophistication.