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Make-your-own customizable necklaces are emerging as strong holiday trend at various retailers including Anthropologie (pictured), Urban Outfitters, and Madewell. 

From a simple dog tag to personalized charms, mainstream retailers are hoping to tap into sentimental consumerism with private label products. The range of influences include decorative pendants with letters, numbers, animal figures, astrological symbols, religious references, and natural stones on fine chains.

These eclectic trinket themes and charmed arrangements denote a personalized talisman and "found" aesthetic with merchandising reminiscent of keepsake curio cabinets.

The DNA of this trend includes designers such as Jennifer Fisher, Solange Azagury-Partridge, Kimberly Baker, and Jennifer Zeuner, as well as branded jewelry from Tiffany & Co., Juicy Couture, Marc Jacobs, Dogeared, and Pandora.

 

 

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