Thoughtful, functional design and inspiring craftsmanship General Store in Los Angeles.

With Gen-Z holding a collective $44 billion in purchasing power, in-store shopping is part of the changing customer experience. According Walker Sands Communication Future of Retail Study, 58% of 18-25yr olds prefer to shop at brick-and-mortar for unique products and personalize service.

Experiential has never been more relevant in culture, retail, design, travel, food & beverage, and style but, it must be paired with authenticity to attract consumer attention and earn their loyalty. Experiential without purpose is just #InstagramBait.