Curation as Collaboration
We love a collaboration but have grown skeptical of mainstream's ability to deliver on brand experiences (a.k.a. popup retail).
Message get diluted far too often. We understand why large corporations collaborate with up-and-coming designers/creatives/makers: to gain street-cred and give the up-and-comers a brief PR elevation. In the fashion industry, affordable prices trump brand loyalty in many cases and there's certainly many win-win scenerios.
That's why we are super stoked to see The Man Repeller Play Dress Up with The Outnet. The collaboration works on many levels but here are three to consider:
- The Man Repeller got to style her own looks for the photoshoot using The Outnet items.
- Both parties leverage their own independent brands love for a good deal which resonates with money conscious customers.
- It feels authentic and curated. There is even a tab on the Man Repeller website dedicated to her favorite looks.
The partnership reminds us of when Vogue had Stella McCartney as a guest editor. Kudos on the creativity & implementation!