Food + Beverage

An Organic Oasis in Rome

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Just a few steps from Piazza di Spagna in Rome, we found Ginger, a casual restaurant concept with a healthful flare. The oasis for all things organic – fresh fruit smoothies, teas, soy-milk shakes, artful salads, and gourmet panini – was a delightful global food trend indicator in the middle of Rome, Italy. 

The busy bistro was bustling with fashionable Roman Millennials enjoying "the highest quality of gastronomy."  Waiting time was nearly an hour for a seat during lunch. 

Ginger's a great example of how global standards have risen in healthful foods due to consumer demand. The modern interior, streamlined graphic presentation, and passionate selection of ingredients speak to a conscious consumer that doesn't view good food as a luxury. 

Insight Location

Ginger Rome, Italy

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