Loyalty programs are nothing new, unless you’re promoting the concept of customized personal training for your skin.

Skoah has taken the concept of a gym membership and exquisitely blended it with a beauty workout regimen. The program includes a series of workouts with a skin trainer – 12 fitskin facials or 8 facialiscious facials – plus special member benefits like 10% off product purchases throughout the year.

While we’d never turn our nose up at a gift card, we certainly love this fun approach to treatments with structured regularity.