Whiskey a Go Go
Originally marketed as the “best gift, bar none!” the Bulleit Whiskey Woody Tailgate Trailer designed by Brad Ford debuted in the 2012 Neiman Marcus Fantasy catalog. Today, the same design, which retailed for $150,000, is traveling across the globe for popup events.
The trailer, inspired by classic vintage woody produced in the 1930's and 1940's, features luxurious leather furnishings and details from Moore & Giles. Rich wood finishings (handcrafted from reclaimed Bulleit Bourbon casks), elegant glassware, and a top-notch entertainment system are perfect ffor enjoying cocktails in and around the pull-out bar.
Popups with the Bulleit Whiskey Woody vary widely depending on the season, host, collaboration, or sponsorship and have been spotted at teambuilding, tailgating, private parties, and film festivals from Jacksonville to Jakarta – demonstrating the concepts functional design.
As much as we love the design and experience, it’s the award-winning whiskey that aficionados and guests gravitate toward. As a category within spirits, we anticipate the overal fan base, amount of distilleries, and retail pricing of whiskey’s to increase exponentially. Heritage, nostalgia, and experiential culture trends are paving the way for subsequent successes.