A Virtual Fitting Room
Cool merchandising product of the week...
Microsoft Kinect allows customers to select a garment off the rack without having to try it on physically at Topshop in Moscow. The "virtual fitting room" allows the user to see themselves onscreen with a 3D copy of a garment and control the program by simple gestures pushing virtual buttons right in the air.
We love the meshing of technology with retail. As you watch the video, take note that the user able to watch both the front and the back parts of the dress in full view.
It's almost better than a mirror.