Color can be the ace of spades when launching new products...
Color forecasting company Pantone and Sephora previewed their collaborative beauty range and featured Pantone 2012 color of the year, Tangerine Tango, in the email campaign.
What do you think about color authorities launching for-profit products?
Updated 3.22.12: The duo will launch a pop-up temporary store in NYC today to promote the range, according to Racked. Read about how Sephora and Pantone plan extend the promotion at retail throughout the year with summer, fall, and holiday collections that put tangerine in a more seasonal context here.