Food + Beverage

Drinking Vinegar

Rate This Insight

Bitters lovers beware. Drinking vinegars known as "shrubs" are finding their way into soda and cocktails across the country. 

Tart, acidic, and wonderfully refreshing, we put up pickled cherries to experiment with the ingredient last summer. Between then and now, shrubs went mainstream with craft cocktail enthusiasts and healthful beverage aficionados. Made from sour vinegar liquid syrup, shrub is a lovely addition to sparkling water or a mouth-pleasing new dimension when mixed with the liquor of your choice.

Read more about the history of this colonial-era sweet and sour syrup made from fruit, sugar, and vinegar here

VISUALIZE TREND EVOLUTION, EXPLORE INSIGHTS, AND CONNECT THEMES.