Commissioned by Japanese mobile provider DoCoMo to demonstrate it's quick service, the video features two women propelling crustaceans from a canon-life device through flour, egg, breadcrumbs, and flame to heavy metal music.

It's over-the-top absurd, not to be tried at home, and doesn't translate well but, regardless, we love the trifecta trend jumble of Mashification (in this case: food X cellular) Mass Expediting (the demand for accelerated products and services), and LifeStory Labeling (digital and honest storytelling).

Take a look if you dare.