The Pigalle Basketball Court in Paris, France has been completely transformed with the June 2017 release of Pigalle's latest clothing collection made in collaboration with NIKElab. Pigalle teamed up with creative studio ill-studio, to transform the court with the 90s-inspired colorways and gradients. It's a bright splash amongst the neoclassical architecture found in the Pigalle neighborhood.
This collaboration results in a communal immersive space brings together the trend of immersive art installations (think the wildly successful Infinite Mirrors) and community-centered art. It's Instagrammable, functional, and free to the public. It's also directly across from the Pigalle store.
Explore the color, vibe, and concept in 360 video by clicking/dragging across the immersive video.
Lynae Cook is a digital strategist, freelance photographer, and the founder of #askamillennial. Connect with her on Instagram.
Photography & 360 Videography by Lynae Cook